At the centrepiece of nineties nostalgia is expression. The British public was swept with an urgency to go bold, vibrant, and unabashed — documenting a shift in youth culture that encouraged self-expression.

Born in London, 1990, Bon-Bleu is a heritage brand that has carried high spirits through its casualwear — splashed in vibrant dyes, comfortable oversized silhouettes, and a signature retro-style typeface we’ve grown to adore.

Bon-Bleu energises the day-to-day with playful, throwback charm that feels all the more universal.